Internet companies are continuously relying upon customer feedback, ratings and website hits to compete for sales. Businesses search engine ranking is becoming exceptionally important for success in sales. An emerging problem in today's market is the inability of search engines such as Google, Yahoo!, Bing and MSN to differentiate between positive reviews and negative reviews in ranking companies.
Recently, a company selling eye glasses and contact lenses exposed the public to the loophole in Search Engine rankings. This company utilized poor and in many instances, mean and aggressive customer service (or lack thereof) to encourage victimized customers to write reviews on blogs and across various sites on the web. Despite the horribly negative light shed on this company in customer reviews, Google and other engines raised the companies ranking with each mention of the companies name.
This poses a problem for legitimate internet retail businesses that provide fantastic customer service and rely on positive customer ratings for sales. An issue arises when negatively advertised companies receive higher rankings in search results than those that are actually providing a positive shopping experience and attentive customer service. Customer feedback is also critical to our success and growth. It is important to research companies you plan to purchase from to avoid dealing with scams or illegitimate companies. Companies that sell on Amazon for example have positive and negative customer feedback ratings which can help customers better determine who they would like to purchase from.
Make sure to read many reviews before purchasing from the first company that appears in a Google or Bing search result. A certain company may appear high or even at the top of a search result but that doesn't necessarily mean they are providing a customer friendly service. Often times the very next result will alert customers to the truth about the company they wish to purchase from. Have a safe and happy online shopping experience.
Recently, a company selling eye glasses and contact lenses exposed the public to the loophole in Search Engine rankings. This company utilized poor and in many instances, mean and aggressive customer service (or lack thereof) to encourage victimized customers to write reviews on blogs and across various sites on the web. Despite the horribly negative light shed on this company in customer reviews, Google and other engines raised the companies ranking with each mention of the companies name.
This poses a problem for legitimate internet retail businesses that provide fantastic customer service and rely on positive customer ratings for sales. An issue arises when negatively advertised companies receive higher rankings in search results than those that are actually providing a positive shopping experience and attentive customer service. Customer feedback is also critical to our success and growth. It is important to research companies you plan to purchase from to avoid dealing with scams or illegitimate companies. Companies that sell on Amazon for example have positive and negative customer feedback ratings which can help customers better determine who they would like to purchase from.
Make sure to read many reviews before purchasing from the first company that appears in a Google or Bing search result. A certain company may appear high or even at the top of a search result but that doesn't necessarily mean they are providing a customer friendly service. Often times the very next result will alert customers to the truth about the company they wish to purchase from. Have a safe and happy online shopping experience.
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